If you give a girl a different toy, she ‘ll tell a different story.

by Angie McArthur

“Today, I am the super heroes Honesty and Bravery,” said my 8-year-old niece Elspeth, age 8. Her younger sister Gracie, age 6, quickly followed and declared “And I am Energy!” Dressed in a pink ski jacket she rolled her shoulders back, puffed out her chest and sang out “I’m gonna ski this black diamond run with my superpowers!” before dropping fearlessly over the steep edge. They each continued to ski with joy, vigor and courage all afternoon.


I smiled to myself thinking Barbie would never ski like that. I recalled the words of Dawn Nadeau, who had recently given me these new female super heroes: “If you give a girl a different toy, she’ll tell a different story.” Dawn and her company I am Elemental http://www.iamelemental.com/ have created a new line of action figures just for girls.  Each superhero actually reflects characters that will make girls successful. In their first series, Courage, the action figures are: Bravery, Industry, Persistence, Fear, Enthusiasm, Honesty and Energy.  


Thank you Dawn and everyone at I am Elemental for creating a female figure that enables a new story to emerge for young girls. Now as my nieces play and dream up adventurous narratives about these seven characters, they are empowering themselves in ways that Barbie can’t even dream of…even from her dream house.


See the action figure story here: https://www.youtube.com/watch?v=4uyvOfHEq9I